标准书号68-69 308-06896 Unit 11 Advertising新.pptVIP

商务英语阅读 作者：李树红 Unit 11 Advertising Background Information Key to exercises Advertising Advertising Advertising Advertising Advertising Advertising Advertising Advertising Advertising Advertising Advertising Advertising Key to exercises I. Post-reading Comprehension 1. Choose the best answer for each of the following. 1) D 2) A 3) B 4) D 5) C 6) A 7) B 8) D 2. Topics for discussion: Omitted II. Vocabulary exercises 3. Replace the following underlined parts with words from the passage that best keep the original meaning: 1) potential 2) factual 3) client 4) regulate 5) realm 6) opted 7) epidemic 8) infancy 9) freelance 10) consumes 11) embed 12) access 4. Fill in the blanks with the words or expressions given below. Change the form where necessary. 1) delivered 2) reinforcement 3) opt 4) burden 5) uphold 6) ultimately 7) controversial 8) regulated 9) target 10) client 11) persuasion 12) blight 13) nuisance 14) liable 15) billboards 16) recruiter * * * * 责任编辑：张 琛 出版日期：2009年9月 IDPN：308-2009-159 课件章数：16 Advertising Defined: Advertisements are persuasive communication. Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. The language used in advertisements is very carefully chosen to have special effects. In order for the advertising message to reach the prospect, it needs some communications carrier. Advertising Expenditure: How advertising differs from other outside purchases Advertising is purchased from an outside supplier, called an advertising agency. It is intended to add value to the product after manufacture, by increasing the consumer’s perception of its value. The va