标准书号68-69 308-06896 Unit 15 Intellectual property1新.pptVIP

商务英语阅读 作者：李树红 Unit 12 Intellectual Property Background Information Key to exercises Intellectual Property Intellectual Property ■The intellectual property owner’s exclusive rights: 1.possess the trade mark or copy right. 2. decide how, when, and where their Intellectual properties get manufactured, distributed, and sold. Intellectual Property Intellectual Property Key to exercises I. Post-reading Comprehension 1. Choose the best answer for each of the following 1) d 2) b 3) c 4) a 5) d 6) c 7) a 8) d 2. Topics for discussion: Omitted II. Vocabulary exercises 3. Replace the following underlined parts with words from the passage that best keep the original meaning: 1) identical 2) occur 3) fame 4) numerous 5) led to 6) go to any length 7) In an attempt to 8) dedicated 9)arm yourself with 10) used 11) shocked 12) authorized 4. Fill in the blanks with the words or expressions given below. Change the form where necessary. 1) exclusive 2) illegal 3) copyright 4) distinguish 5) register 6) information 7) appropriate 8) estimated 9) damaged 10) focus 11) superior 12) invent 13) original 14) matters 15) value 16) associated * * * * 责任编辑：张 琛 出版日期：2009年9月 IDPN：308-2009-159 课件章数：16 Intellectual Property Defined: an original creative thought or design with commercial value which has been trademarked, copyrighted, or patented. A trademark is a unique and distinctive design, phrase or word used to mark identify the products and/or services of the owner A copyright is protection of creators of original works of art or authorship, including literary, dramatic, musical, and artistic renderings. Ways to protect i