标准书号48-49 308-04891 Chapter 10 Agency新.pptVIP

国际商务英语写作 作者：管春林 Chapter 10 　Agency Chapter 10 　Agency 10.1 　Questions for discussion 10.2 　Background information 10.3 　Sample letters 10.4 　Analysis and discussion 10.5 　Points to remember 10.6 　More useful patterns 10.1 　Questions for discussion （1） What roles does an agent play in business ？ （2） What are the main factors which should be taken into account before conclusion of an agency agreement ？ 10.2 　Background information When a company wants to expand its business ，it often seeks the assistance of agents. A vast amount of international trade is handled not only by direct negotiations between the buyers and the sellers but also by means of agencies. Seeking ，appointing and using an agent need a lot of careful thought and planning ． After a decision upon an agent is made ，it is important to draw up a formal agreement. Question What do you think are the most important f actors that an agency grantor should take into account before concluding an agency agreement ？ 10.3 　Sample letters Please read the following sample letters to see how letters related to agency are written ． 10.4 　Analysis and discussion Read the first sample letter to find answers to the following question ： How many parts can this letter be divided into ？ The elements of a letter aiming to find an agent （1） Background information or reasons why new agents are needed ； （2） Introduction of agency to be granted ； （3） Expectation for a quick and favourable response to the offer as well as for good cooperation ． The second sample letter Can you analyze the structure of this sample letter ？ A letter which is intended to apply for agency is made up of the following components ： （1） Stating the purpose directly in the opening paragraph ； （2） Giving reasons for the application （e ．g ．there are opportunities waiting to be developed ，or the applicant can offer particular assistance to the prospective principal） ； （3） Presenting supporting information ，e ．g ．refere