物流企业盈利能力分析.doc

物流企业盈利能力分析 摘 要:物流业随着经济的快速发展已经成为中国的重点行业。物流企业在实际运营中为了生存竞相压价，服务价格大大降低的情况十分普遍，这就造成了物流市场错综复杂的竞争格局。物流企业怎样适应环境变化、采取建立于竞争力模型的营销策略在竞争激烈的市场经济中是很有必要的。 关键词:物流企业盈利能力 Abstract: Abstract: the logistics industry with the rapid economic development has become the focus of the industry Chinese. Logistics enterprises in the actual operation in order to survive competing suppression of prices, service prices greatly reduced the situation is very common, which caused a perplexing competition of logistics market. Chinas logistics enterprises are small in scale, lack of planning, and the urgent requirement of related financial services to support. Therefore, the macro environment of tightening monetary policy in the country, logistics enterprises in order to get more money to support, to establish good relations of cooperation must and banks, investment institutions and other financial institutions. At present, combination many large-scale logistics enterprises launched the logistics finance business is the logistics industry and the financial industry, logistics finance can provide customers to ease the financial pressure, can greatly enhance the profitability of logistics enterprises. This paper points out that the ability of enterprises use various economic resources to make a profit, it is the enterprise marketing ability, the ability to obtain cash ability, and reduce the cost of comprehensive reflection of the ability to avoid the risk, is a concrete manifestation of each link of business results, will be manifested through the profitability of the business performance. Logistics enterprises how to adapt to environmental changes, to establish in the competitive model of marketing strategy in the competitive market economy is very necessary. Combination of logistics enterprises and the financial sector. Financial services is directly related to the future of logistics enterprise success or failure of competition, only to make better use of financial services, in order to become a s