《为何所有电影票价相同？》.docx

 HYPERLINK javascript:void(0) 站内信 At the AMC Loews in Georgetown, Washington, D.C., every evening ticket is $12, plus taxes, whether you want to see Mission: Impossible - Gho... 【贺岁将至】 为何所有的电影票售价相同？Why?2012年01月09日 10:09:18 At the AMC Loews in Georgetown, Washington, D.C., every evening ticket is $12, plus taxes, whether you want to see Mission: Impossible - Ghost Protocol, the holiday-season juggernaut starring Tom Cruise bouncing off Dubais 2,700-foot Burj Khalifa tower, or Young Adult, a small, dark comedy starring Charlize Theron. 在华盛顿特区乔治城的AMC电影院线，有汤姆·克鲁斯主演的圣诞季大片《碟中碟4：幽灵协议》，也有查理兹·塞隆（charlize theron）主演的低成本黑色喜剧《青少年》（young adult)，不管你想看哪一部，夜场票价都为相同的12美元含税价。 Like tens of millions of Americans, I have paid money to see Mission: Impossible, which made $130 million in the last two weeks, and I have not paid any money to see Young Adult, which has made less than $10 million over the same span. Nobody is surprised or impressed by the discrepancy. The real question is: If demand is supposed to move prices, why isnt seeing Young Adult much cheaper than seeing Mission: Impossible? 我跟无数美国人一样买票看 了《碟中碟》，它在过去两周累计票房一亿三千万美元。我没有花钱看《青少年》，它在过去两周累计票房不足一千万美元。面对这样的票房差距没有人感到惊讶或 留下什么深刻印象。此现象背后的现实问题在于：如果说需求的大小决定价格的高低，那为什么《青少年》的票价没有较《碟中碟》便宜得多？ Senior rates and matinee discounts exist, but movie theaters dont offer different prices for different films showing at the same time. Since the early 1970s, at any given movie theater, one price has been charged for all movies, seven days a week, 365 days a year, Barak Y. Orbach and Liran Einav begin in their research paper that looks at pricing strategies for movie theaters. This practice -- known, wonkily, as uniform pricing -- isnt specific to movies. Its true for sports, where I pay the same price for a football ticket whether the Redskins are playing the New England Patriots or the St. Louis Rams. Its also true for music. The fact that Katy Perry is likely to outsell Gilbert Sullivan this year doesnt make Last Friday Night any cheaper tha