business plan for “sweet coffee” 大学生学位论文.docVIP

编号 淮安信息职业技术学院 毕业论文 题 目 Business Plan for “Sweet Coffee” 学生姓名 许慧 学 号 系 部 商学院 专 业 商务英语 班 级 570111 指导教师 【张静秋】 【讲师】 顾问教师 【姓名】【专业技术职务】 二〇一二年六月 学号 Business Plan for “Sweet Coffee” “甜心咖啡”商业策划书 Xu Hui Under the Supervision of Zhang Jingqiu June 2013 Abstract In this Business plan, we will open a Coffee called Sweet Coffee. It is located in Huai’an College town as a western restaurant for leisure time. With the development of economy and increase of college students in Huai’an area, we believe that our Coffee will have a great market opportunity. However, our Coffee will face a continued market competition, so we decide to make this marketing plan to promote the growth of our restaurant. We will analyze the environment in order to define the target market. To find our potential consumers, we made a market research which is clear for us to understand. Then, we will make a SWOT analysis to find the problems and opportunities for our business. By analyzing the target market and using SWOT analysis, we draw a brief conclusion of the development of our Coffee shop. Then, we come up with the significant marketing mix strategy, which can help me better operate this coffee shop. And we make a financial analysis for our Coffee to run it smoothly and efficiently by monitoring our operation. We strongly believe that our business will be a success. Central, local government and college support college students to start their own businesses, so our businesses must have a good commercial opportunity. Key words: Huaian college town ,potential consumers, marketing strategy 摘 要 在这个营销计划,我们将开一个叫甜心的咖啡馆。它作为休闲西餐厅淮安市大学城监控我们的操作大学城潜在消费者营销策略 Contents Abstract I 摘 要 II Chapter 1 Introduction 1 1.1 Background 1 1.2 Sweet Coffee 1 1.2.1 Philosophy 2 1.2.2 Mission 2 1.2.3 Service Guideline 2 1.2.4 Our Goal 2 1.2.5 Our product 2