商务智能概论..pptVIP

* * Insight is information that has been logically connected with interpretations and usages applied to it. Explicit knowledge is stored and publicly available. It is codifiable. Tacit knowledge is created and exists in the heads of people. It is ideas, opinions, judgements, cultural beliefs, insights, such as the judgement to choose one engineering design over another. It is the more difficult type to find, capture, store, and so forth, yet tacit knowledge is the more critical and valuable type of knowledge resource to a business. Explicit knowledge can be created by computer applications like data mining, text mining, and other machine learning functions as well as by humans composing books, documents, rules, and so forth. Tacit knowledge is created by humans based on data, documents, attitudes, and experiences. Both types of knowledge are important and both must be managed. * What we need to do is derive the information and make it available in ways that will cause or increase business knowledge. /exp/ibmbao201205/ * /exp/ibmbao201205/ * * -Business Intelligence applications can also help managers to be better informed about actions that a companys competitors are taking. As well, BI can help companies share selected strategic information with business partners. For example, some businesses use BI systems to share information with their suppliers (for example, inventory levels, performance metrics, and other supply chain data). -/exp/ibmbao201205/ * Only 36% of CIO’s believe management is using the right Information to run the business (Gartner Research 2007). Less than one in ten corporate executives believe they have the necessary information when they need it to make critical business decisions. More than half of these senior executives are concerned that as a result of missing information, they may be making poor decisions and a quarter believe that management frequently or always gets its decisions wrong(Economist Intelligence Unit 2007) /trends