CaliforniaABCRegulatoryEnforcementClasheswith.PDFVIP

technology business California ABC Regulatory Enforcement Clashes with Winery Social Media Use Ted Rieger Ted Rieger, CSW, is a wine journalist based in Sacramento, California and has been writing for wine industry trade media since 1988. S O M E O F T H E B I G G E S T buzz generated from wine industry posts on following example: “The facts which constitute the basis for suspension or social media this past year was not about the actual subject of the Tweets revocation are as follows: On or about June 7, 2014, respondent-licensee(s), and Facebook entries but instead over the legal problems that resulted for by or through its officer(s), agent(s), or employee(s), did give a thing of the wineries involved. The issue is an example of how common actions by value to wit: free advertising on social media for the benefit of Save Mart winery personnel using modern technology can clash with alcoholic beverage supermarket, who is engaged in operating, owning, or maintaining off-sale regulations that originate from Prohibition. licensed premises in the State of California, in violation of Business and The California Department of Alcoholic Beverage Control (ABC) Professions Code Section 25502(a)(2).” oversees licensing and enforcement issues related to producers, distributors Because Save Mart was a title sponsor of the event, it was problematic and retailers of alcoholic beverages. Longstanding “tied-house” laws under because social media users were simply stating the event’s complete name, the California Business and Prof