营销管理价格.pptVIP

就 * 价格 Throughtout most of history, prices were set by negotiation between buyers and sellers.Many firms are bucking the low price trend and has been successful in trading consumers up to more expensive products and services by combining unique product formulations with engaging marketing campaigns. 价格设置是通过买家和卖家之间的谈判。 很多公司逆势低价格和已成功交易更昂贵的产品和服务的消费者通过结合独特的产品配方与从事市场营销活动。 Today the internet is also partially reversing the fixed pricing trend.internet allows sellers to discriminate between buyers and buyers to discriminate between sellers.Buyers can :.Get instant price comparisons from thousands of vendor.search their price and have it met.Get products free Sellers can:.Monitor consumer behavior and tailor offer price to individuals.Give certain customers access to special prices.Negotiate prices in online auctions and exchanges 目前在互联网上部分扭转固定价趋势。互联网如何允许卖家买家与买家卖家之间的歧视。 买家可以： 。从成千上万的供应商获得价格即时比较 。搜索他们的价格，得到满足 。得到免费的样品 卖家可以： 。监视对个人消费者行为和调整要价 。特别价格让给某些客户 。谈判价格在网上，拍卖和交流 -HOW companies priceCompanies do their pricing in various ways.In small companies , prices are often set by the boss.In large companies, pricing is handled by divisions ang product line managers. -Many companies do not handle pricing well, throwing up their hands with determine our cost and take our industry’s traditional margins.Other mistakes is price is not revised often enough to capitalize on market changes, price is not varied enough for different product items, market segments, distribution channels and purchase occasions. 企业价格的定夺 公司做各种方式定价。在小公司，往往老板定的价格。在大型的公司，产品经理部门处理定价。 许多公司没有处理好定价，不确定他们的成本，把公司成为工业传统边距。其他错误就是价格不经常修订，不充分利用市场的变化，造成价格不够灵活。不同产品项目，应有不同的市场细分，分销渠道和购买的场合 Price strategies in air asia :;A quarter of flight seat are freePassangers only pay for taxes and fees just about 100-200rmb with an average one way fare about 600-700rmb;passangers pay extra for basically everything else on the flightChecked luggage,snacks, drink, entertainment, premium seat;flight attendants