WHYCOSTCOISSODAMNADDICTIVE.doc.docVIP

WHY COSTCO IS SO DAMN ADDICTIVE. By: Boyle, Matthew, Mero, Jenny, Castillo, Dana, Fortune, 10/30/2006, Vol. 154, Issue 9 Section: Secrets of GREATNESS Costco A day with Jim Sinegal, the MERCHANDISING MAESTRO who gets shoppers to buy 2,250-count packs of Q-Tips and mayo by the drum. A man who looks like Wilford Brimley moseys into the Costco warehouse store in the Seattle suburb of Issaquah, Wash., on a bright Columbus Day morning, easily blending into the throngs of shoppers picking up Cheerios, toilet paper, and cashmere sweaters. But as soon as Costco CEO Jim Sinegal crosses the