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WhatisEconomics1Chapter10outputandcosts1What.doc
Chapter
10 output and costs
Chapter Key Ideas
The ATM is Everywhere!
A. Why are banks replacing teller windows with ATMs?
B. Why do auto-makers have unused production capacity while electric utilities can’t always produce enough to meet demand?
C. This chapter studies a firm’s production possibilities and the costs of production.
Outline
I. Decision Time Frames
A. The firm makes many decisions in order to achieve its main objective: profit maximization.
1. Some decisions are relatively critical to the survival of the firm, or are irreversible (or very costly to reverse).
2. Other decisi
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