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外贸函电UNIT2.ppt
Business Correspondences外贸英文函电 Unit 2 Establishing business relations (建立贸易关系) Introduction I,II,III Words and expressions Language points Exercises Teaching objectives Upon completion of the chapter, you should: know the ways that an exporter can use to seek new customers. know how to write this kind of letter. grasp the important words and phrases learned. Sample letter Dear Sirs or Madams, We have obtained your name and address from the website: . We were informed that you are one of the biggest importers of tea in UK and you are now in the market for tea. We take this opportunity to approach you in the hope of establishing business relations with you. To give you a general idea of our products, we enclose herewith a copy of our brochure covering the main items available at present. If you are interested in any of our products or have other products you would like to import, please contact us with your requirements. We look forward to providing you with high quality products, superior customer service. Introduction-III Warming Up Suppose you are the salesperson of ABC company. You want to sell the following products to a children’s store. Now you are calling the store and the manager answers the phone. Then what would you say in order to sell the products. Language points enclose put sth. in an envelope 随函附寄 We are enclosing a sample for your reference. herewith adv. enclosed in this 随函附上 Language points enclose They can be used in the following ways: enclose sth. Enclosed is/are sth. Enclosed please find 随函附寄产品说明书。(description) Item refer to a particular product 单个商品,标号商品 We have seen your goods and are quite interested in your item No. TK-103. 我们看了贵方的商品,对标号为TK-103的商品特别感兴趣。 Item refers to an individual unit in a group of products. Goods refer to a group of products. Language points give sb. a general idea of 这个样品是为了让你大概了解我们产品的质量。 This sample is meant to give you a general idea of the
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