中国石油CRM系统构建和安全应用研究.pdfVIP

中国石油CRM 系统构建及安全应用研究 构系统，涉及到各种系统间数据交互，Web Service 在各种异构系统进行数据交互具有 其独特的优势，同时安全的 SOAP 消息能保证Web Service 数据交互的安全。对于CRM 平台安全方面，本文从数据、平台软硬件、网络、环境等多方面进行了综合论述。 本系统的构建帮助中国石油提升了销售管理水平，实现了客户流程化管理，提高了 运行效率，降低了成本。 关键词：中国石油CRM ，系统构建，安全研究 2 中国石油CRM 系统构建及安全应用研究 THE CRM SYSTEMS OF PETROCHINA AND SECURITY APPLICATIONS OF BUILDING ABSTRACT With China petrochemical market gradually opening, more and more domestic and overseas operators enter petrochemical production and sales areas, limited domestic end customers of high quality and marketing talents will become the focus of competition, under the increasingly fierce market competition pattern, how do petrochina ensure the domestic market share, profitability, establish a good customer loyalty, and improve the management level, which become the focus of the enterprise thinking increasingly. The customer relationship management system is one of advanced information tools to help enterprise adapting to fierce competition, because petrochina’s products are more complex, chemical sales market face to fierce market competition, petrochina need to provide better service and technical support for customer, it is imperative to build CRM system. According to the status of chemical sales in petrochina refining and chemicals company, my article proposes the fabricative goal, method and significance of the petrochina’s CRM system firstly. Through the demand analysis of the business, function and information technology, data analysis, i complete the architecture design of the petrochina’s CRM system secondly. This system is divided into terminal customer management, middleman management,