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商务概论初级课件(part one).ppt
About the group research work: After four weeks’ learning, you are required to form into small groups for a research work about a certain company. And then for each two weeks, you would be checked at random on how your research is done. And at the end of the semester, each group should present me with a full report about your work. Company Class activity: Read about the eight companies in the MNE group and form an organigram of the group structure. Top 50: World’s Most Admired Companies (2011, FORTUNE) For the 50 most admired companies overall, FORTUNEs survey asked businesspeople to vote for the companies that they admired most, from any industry. 1. Apple: computers 2. Google: internet services and retailing 3. Berkshire Hathaway: insurance of property and casualty 伯克希尔 哈撒韦公司 4. Southwest Airlines: 5. Proctor Gamble :soaps and cosmetics 6. Coca-Cola: beverages 7. A: internet services and retailing 8. FedEx: delivery 联邦快递 9. Microsoft: computer software 10. McDonald’s: food services 11. Wal-Mart Stores: general merchandisers 12. IBM: IT services 13. General Electric: electronics 14. Walt Disney: entertainment 15. 3M: medical and other precision equipment 16. Starbucks: food services 17. Johnson Johnson: pharmaceuticals 18. Singapore Airlines: 19. BMW: Bavarian Motor Works 20.American Express: consumer credit card and related services 美国运通 21. Nordstrom: general mechandisers 诺德斯特姆公司 22. Target: general merchandisers 23. J.P. Morgan Chase: megabanks 24. Nike: apparel 25. Goldman Sachs Groups: megabanks 高盛投资公司 26. PepsiCo: consumer and food products 27. Caterpillar: industrial farm 28. Cisco Systems: network other communications equipment 思科系统公司 29. Costco Wholesale: specialty retailers 好市多 30. UPS: delivery 31. Nestle: consumer food products 32: Intel: semiconductors 33. Toyota Motor: motor vehicles 34: Exxon Mobil: petroleum refining 埃克森美孚 35: Volkswagen: 大众 36. Best Buy: specialty retailers 37. Marriott International: hotels 38. Samsung Electronics: eclectro
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