自然之友LEAVENOTRACE团队KEEN效应项目申请书.PDFVIP

1 KEEN Effect Inspiring Responsible Outdoor Participation Keen Effect Project Application of Leave No Trace Team Ⅰ. Organization profile Established in 1994, has been the earliest civil environmental protection organization, committed to stimulating the public’s enthusiasm to participate in environmental protection, and encouraging its members and volunteers nationwide to pay attention to their local environmental challenges. With 20 years of efforts, has become a high-profile environmental protection organization, winning great public faith. It boasts members and volunteers all over China, who have become the most supportive and precious resources for . In 2013, became the non-profit partner of 1% FTP Earth-tax, and the main member of US’s LNT Land Ethics. Ⅱ. Background Though China is a late starter of the outdoor sports, its development is quite rapid. However, due to a growing population and a lack of awareness to protect the outdoor environment, the tourism upsurge has had a great impact to the natural environment. To that, many outdoor enthusiasts have begun to explore theory and method to get close to the nature without damaging it. 2 KEEN Effect Inspiring Responsible Outdoor Participation On September 2011, first entered China, and held the first training for LNT primary lecturers. In the following two years, , with the guideline of publicizing “responsible outdoor activities”, have organized more than one hundred training, outdoor activities, camps, salons, exchanges and so on, attracting more than 20,000 people. We also formed a cooperation network with our partners in Beijing, Shenzhen, Nanji