201203考试批次《公共关系学》(大作业).docVIP

201203考试批次 《公共关系学》大作业 学生姓名 专 业 管理沟通中的“英语国家概况、Australia lies between east longitudes sout latitude 113°9~153°39 and between south latitude 10°41 ~43°39.almost40% is north of the Tropic of Capricorn .On its western coast is the India Ocean and on its east the Coral and Tasman seas of the South Pacific Ocean. Its highest point is the summit of Mount Kosciusko and its lowest point is Lake Eyre ,which falls to nearly 12m below sea level.Australia is the worlds smallest continent and the largest island,a relatively young nation estaboished in an ancient land.It is generally agreed that Australias original inhabitants,the aboriginal people,have lived on the continent for 40000~60000 yuars.The first European settlement of the continent began in 1788 on the site now occupied by Sydney,the largest city of Australia.2、Saudi Arabia is an Islamic state,in which the Shariah serves as borh constitution and legal framework.The Ministry of Education,established in 1952,presides over general education for boys,and education for girls comes under the jurisdiction of the General Presidency for GirlsEducation.Both sexes follow the same curriculum and take the saudi boys to become members of the religious clergy.The religious secondary school curriculum includes the general academic secondary school curriculum but focuses primarily on Islamic and Arabic studies.These schools,along with religious institutions of higher education,parallel the secular system. 《哈佛管理全集》对公共关系作了比较明确的论述：公共关系首先是一种状态。因为在社会生活中，一个组织无论是否意识到公共关系，是否从事公共关系活动，它总是与其他组织和个人存在着广泛的联系，因此，任何社会组织都存在于良好的、平衡的或紧张的公共关系状态之中，这是不以人们的意志为转移的客观存在的现象。其次，公共关系又是一种活动。当一个社会组织意识到公共关系状态存在，并认识到这种状态对组织存在和发展的重要性时，就会采取措施，有目的地进行改善公共关系状态的活动。 早在2300年前，古希腊的亚里士多德在其《修辞学》一书中，认为要使用感情的呼吁影响听众，将修辞学看成是争取和影响听众思想与行为的艺术，这就是早期的公共关系。公共关系这一新生事物在我国发展的时间短暂，但追溯至两千多年前公关事例已有显现，如孔子的“以和为贵”仁的思想，表现对和谐关系的重视，苏秦、张仪的合纵连横，郑和下西洋等，已蕴涵了现代公共关系思想的萌芽。到了明清时期，公共关系思想开始进入商业活动中，如酒店门口悬挂的写着“酒”的旗帜，店铺门上的“百年老店”招牌，人们经商活动中遵循的“和气生财”准则，都是公共关系思想在商业活动中的运用。到了这一时期,人们