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2016-01-19 发布于山西
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luxury_business_crisis_o_20090827奢侈品业务：应变之道.pdf

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luxury_business_crisis_o_20090827奢侈品业务：应变之道

Luxury business: responding to the crisis KPMG INTERNATIONAL Contents Executive summary 1 Luxury business: responding to the crisis 2 Luxury remains vulnerable 3 The credit crisis persists 3 The golden rules 5 Cash flow forecasts are weak 8 Conclusion: a roadmap for survival 9 Luxury business: responding to the crisis 1 Executive summary Many luxury goods companies are in • Cut costs intelligently. Cutting results, and running a 13-week the grip of a double crisis. A declining the right costs is difficult. While rolling forecast reviewed daily. economy has hit sales, while a financial continuous cost reduction may be • In the case of distressed companies credit crisis has made debt difficult and required for survival, it has to be with an international network and costly to raise and service. The result achieved without reducing quality different IT systems, a move to is that many luxury companies find or effective marketing spend. centralized cash pooling may be themselves in