【管理文书】欧斯宝促销推广指导手册.docVIP

欧斯宝促销推广指导手册 2006年10月 目录 前言····················································P3 常见的促销形式································P4－P7 促销的重点对象及其特点······················· P8－P11 买赠促销及案例介绍··························P12－P13 特价促销及案例介绍··························P14－P15 抽奖促销及案例介绍··························P16－P18 返现促销及案例介绍··························P18－P19 折扣促销及案例介绍··························P20－P21 组合促销及案例介绍··························P22 前言 销售促进（Sales　Promotion，简称SP）是市场竞争过程中的一把利剑。市场锋线的促销，作用在于对产品施加推力，使产品能够更快地进入市场和扩大市场缩短产品入市的进程。 　　使用促销手段，旨在对消费者或经销商提供短程激励。在一段时间内调动人们的购买热情，培养顾客的兴趣和使用爱好，使顾客尽快地了解产品。 激励消费者初次购买，达到使用目的