论默多克新闻传媒集团的全球化战略.docVIP

邵鹏：《论默多克新闻集团的全球化战略》，《山东理工大学学报》2009年第3期。 论默多克新闻集团的全球化战略 邵 鹏 【摘要】默多克默多克新闻集团’s News Corporation Shao Peng Department of Media Technology, Zhejiang University Abstract: Murdoch, one of the most powerful people in the world and his News Corporation, one of the most influential corporations in the world, have always been in the spotlight. The paper concludes that the brilliant performance and achievement of the News Corporation is largely due to its global MA strategy, its product, pricing and marketing policies as well as its financial management and tax-evading strategies. Key words: Murdoch ，News