《2016 B2B Commerce Trends》.pdf

2013 B2B Commerce Trends April 2013 1 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Contents §  Introduction 3 §  Methodology 4 §  Key Trends Summary 5 §  Findings 7 §  Summary 13 §  Appendix 14 2 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Introduction According to Forrester Research, B2B e-commerce sales are now more than twice the size of B2C e-commerce and are expected to achieve $559 billion in sales in the US by the end of 2013.1 Because of this growth, Oracle rd 2 conducted our B2B Commerce Trends survey for the 3 year in a row. Oracle surveyed 99 B2B e-commerce professionals across North America, Latin America, Europe, and Asia Pacific. The following data provides insight into the evolving nature of B2B commerce and highlights key trends and areas of investment for building an online presence. 1 “Building a World-Class B2B eCommerce Business” Forrester Research, January 7th, 2013 3 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2 Oracle Endeca conducted B2B Commerce Surveys in 2011 and 2012 Methodology Oracle to conducted online interviews with 99 B2B e-commerce professionals in December of 2012 and January of 2013. 68% of respondents reported being on the business team, 17% on the technology team, and 15% other.