《APPLE A Case Study Analysis》.pdfVIP

APPLE: A Case Study Analysis Shane R. Mittan, Project Manager Western Michigan University School of Communication Telecommunications Management 4480 Western Michigan University 1903 West Michigan Avenue Kalamazoo, Michigan 49008 Thursday, January 28, 2010 APPLE: A Case Study Analysis Shane R. Mittan, Project Manager Thursday, January 28, 2010 ©2010 Shane R. Mittan Shane R. Mittan Bachelor of Arts (BA) Telecommunications and Information Management Western Michigan University College of Arts Sciences School of Communication 1903 West Michigan Ave. Kalamazoo, MI 49008 Tel: (989) 339-1688 Email: ShaneMittan@ Web: /~s5mittan TABLE OF CONTENTS TABLE OF CONTENTS I. HISTORICAL OVERVIEW 2 I. HISTORICAL OVERVIEW 2 The First Apple Computers 2 Figure 1 (Apple Logo, 1976) 2 Creating an Image 3 Figure 2 (Apple Logo, 1977) 3 Graphical User Interface 4 The Macintosh 5 Figure 3 (Graphical User Interface of the Apple Macintosh) 5 Jobs’ NeXT Move 6 Jobs’ Personality 7 The iPod and iTunes Media Store 8 II. ORGANIZATIONAL STRUCTURE 9 II. ORGANIZATIONAL STRUCTURE 9 Table 1 (Apple Organizational Chart) 9 III. BUSINESS OPERATIONS 9 III. BUSINESS OPERATIONS 9 Business Philosophy 9 Commitment to Innovation 10 Current Products 11 The MacBookPro and MacBook 12 Mac OS X 12 The iPod and iTunes Media Store 13 The iPhone 13 The iPad 13 IV