《Business Policy》.pdfVIP

I TWELFTH EDITION Business Policy Thomas L. Wheele n J. David Hunger Formerly with University of Virginia Iowa State University Trinity College, Dublin Ireland St. Johns University Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Preface 29 PART ONE Introduction to Strategic Management and Business Policy 49 CHAPTER 1 Basic Concepts of Strategic Management 50 1.1 The Study of Strategic Management 53 Phases of Strategic Management 53 Benefits of Strategic Management 54 1.2 Globalization and Environmental Sustainability : Challenges to Strategic Management 55 Impact of Globalization 56 Impact of Environmental Sustainability 56 Global Issue: REGIONAL TRADE ASSOCIATIONS REPLACE NATIONAL TRADE BARRIERS 57 Environmental Sustainability Issue: PROJECTED EFFECTS OF CLIMATE CHANGE 60 1.3 Theories of Organizational Adaptation 60 1.4 Creating a Learning Organization 6 1 1.5 Basic Model of Strategic Management 62 Environmental Scanning 64 Strategy Formulation 6