《ELECTRONIC ARTwork ndash; AN》.pdfVIP

ELECTRONIC ARTwORk – AN INTRODUCTION Our series of guides introduces you to electronic artwork, our standard formats and the benefits of using them Preferred Formats We have three preferred formats for electronic artwork that mirror the standards of the publishing industry: EPS (Encapsulated PostScript) – This keeps text and lines sharp at all sizes, as they are desribed by scaleable vec- tors rather than made up of pixels. EPS can also contain embedded photographic images; these should be of high resolution and ideally in TIFF format. File extension: .eps Recommended for: line art and combinations of photographs and labelling PDF (Portable Document Format) – This is a format that is similar in many ways to EPS, and is another fomat of vector image. Great care must be taken that embedded images are not reduced in quality when creating a PDF. You can visually check this by zooming in on the created PDF. File extension: .pdf Recommended for: line art and combinations of photographs and labelling TIFF (Tagged Image File Format) – A format that breaks an image down into little blocks, called pixels (from ‘pic- ture element’). Each pixel has a precise position and colour. If there are enough pixels then the image is very sharp and we say that it is of ‘high resolution’. An image made up of pixels in this way is also known as a ‘raster’ image. File extension: .tif Recommended for: photographic images These three standard formats are independent of any particular operating system or computer program. While we may be able to use other formats, it is best that you supply figures as TIFF, EPS or PDF. Most graphics programs can ‘Save as ...’ or ‘Export’ images as TIFF or EPS, and you can create EPS or PDF from any program using a PostScript printer driver or PDF creation software,