《Got Digital Digital Matters》.pdfVIP

Got Digital?: Digital Matters Dig●it●tal [dij-i-tl] the translation of analog information (numbers, words, sounds, shapes, images, and more) into electronic data that can easily be stored and shared across networks and devices.  Market Disruption. The digitization of information is upending traditional business models, changing the way people interact.  Publishing: ebooks replacing paper (Borders run out of business)  Retail: online purchasing lowering brick-and-mortar sales  Music: artists selling directly through iTunes  Universal Impact. Every organization across every industry is impacted in some way.  Marketing: “mass customization” of advertizing  Operations: supply-chain optimization  Customer Service: self-service  Growing Expectations of Corporate Leaders. Shareholders, employees and customers increasingly demanding that their leaders understand, leverage digital technologies effectively across the business. 1 Got Digital?: “Highly Digital” Defined “Highly Digital” companies satisfy …and are in short supply. four criteria… “Highly Digital” F500 Companies “Highly Digital” F100 Companies 2% 7% High % of Digital Revenue Sitting “Highly Digital” F100 Boards* CEO/Board Digital Leadership Channels