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《Use of paradata derived from vocal》.pdf
Use of paradata derived from vocal properties of
interviewers and respondents in researching
survey participation
Frauke Kreuter
June 26, 2014
Acknowledgement
Support: Charles Cannell Fund; NSF Grants No. SES-0819734
and No. SES-0819725
Co-Investigators: José Benkí, Jessica Broome, Frederick G.
Conrad, Robert M. Groves
Statistical Consulting: Susanne Hüttinger, Alexandra Birg, Helmut
Küchenhoff
Coding, Transcribing, Acoustic Analysis, Sampling: P. Batra, R.
Benner, K. Franckowiak, H. Gu, B. Jarvi, E. Kordupel, P. Kotvis, a.
Lincoln, L. Linstrom, M. Littlefield, D. Lopez, C. McClain, J.
Matuzak, C. McCarty, P. Maher, G. Moss, K. Mull, D. Nielsen, D.
Perkins, F. Pacheco, D. Popielarz, C. Sheffler, A. Tatro, D. Vanette,
and D. Vollans
Kreuter (JPSM IAB/LMU) Voices RSS 2 / 21
The Puzzle in CATI Interviewing
CATI introductions are usually fairly scripted.
Very little information is conveyed in the first few seconds or
minutes of a CATI call.
We see variation across interviewers in their success in gaining
cooperation over the phone (both within a survey and across
surveys).
Hypothesis: Differences in interviewers verbal attributes play an
important part in outcomes (Oksenberg, Coleman Cannell,
1986; Oksenberg Cannell, 1988).
Kreuter (JPSM IAB/LMU) Voices RSS 3 / 21
Past Findings of Speech Patterns on Participation
Positive effects on sample unit participation:
Higher pitch for interviewers’ voices (Sharf Lehman, 1984;
Groves, O’Hare, Gould-Smith, Benki, Maher 2008).
Lower pitch for male interviewers (Benkí, Broome, Conrad,
Groves, and Kreuter 2011).
Less scripted, more extemporaneous deliveries of surve
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