Advantages of Research in Creating Corporate Strategy.docVIP

Martin Firdaus Siringoringo Advantages of Research in Creating Corporate Strategy Corporate strategy has been an interesting topic since the very early days of the strategic planning field. According to Andrews (1971), corporate strategy as ‘the pattern of decisions that determined a company’s goals, produced the principle policies for achieving these goals, and defined the range of businesses the company was to pursue’. Porter (1987) said that corporate strategy as ‘what makes the corporate whole add up to more than