投资环境对台资电子制造业吸引力之的研究.pdf

投资环境对台资电子制造业吸引力之研究 中文提要 投资环境对台资电子制造业吸引力之研究 中文提要 自从90 年代以来，台湾的电子业积极投资设厂。为了让台商投资的规划与选择 能有加明确的模式与方法，本研究建构的方式为: (1) 整理各项相关文献探讨与选出 电子制造业设厂时可能考虑之相关因素。(2)以层级分析法（AHP）的基本理论以及运 用模式分析。(3)进行专家问卷调查评定各项因素之权重及排序。研究发现第二层级 的三个评估面向与第三层级的10 个因素里，重要性的排序有其不对称性；在对台资 电子制造业投资环境吸引力的三个评估面向中，以生产成本之评估面向最为重要，其 次为生产资源，而以区位为考虑之销售市场面向权重最低，显示成本的考虑对台资的 投资而言，较具吸引力；在综合相对权重的计算结果方面，10 个影响投资环境吸引 力的因素中，以基础建设因素考虑最为重要，亦即基础建设为台资投资时最具吸引力 之因素，但此基础建设却不是成本面向的因素，所以决策者能以宏观与微观的双重角 度评估决策方向。此方法可以提供投资者更明确的决策参考。 关键词：台资，电子制造业，投资环境 作 者：黄书群 指导教师：周华明 2 英文提要 投资环境对台资电子制造业吸引力之研究 A Study of the attractive factors of investment environment for the electronic manufacturing of Taiwan-funded Abstract Since the 1990s, the electronic industry of Taiwan makes aggressive investment and sets up the factory actively. This study provides a method that can help investors to make a more definite decision. This method is :(1) collecting the relevant literature and choosing the relevant factors when considering setting up a factory；(2) using “analytic hierarchy process”(AHP) basic theory to analyze the theory and application way；(3) sorting the all factors by the questionnaires from experts. The study found that the sequence of importance is asymmetric between second level and third level. The most important item is production cost and next item is production resource in the second level. In the third level, the most important factor is infrastructure that is also the most attractive factors for the investors of Taiwan. But it is not belong to the production cost item. In this study, the decision makers are able to set the policy dir