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TIA Mission Statement The mission of the Travel Industry Association of America is to represent the whole of the U.S. travel industry to promote and facilitate increased travel to and within the United States. Travel and Tourism - 2003 America’s 3rd Largest Retail Sales Industry $555 billion total expenditures $95 billion in tax revenue for federal, state and local governments One of America’s Largest Employers Employs 7.2 million people directly. Tourism is 1st, 2nd, or 3rd largest employer in 30 states and the District of Columbia $158.4 billion in travel-generated payroll Where We Were Tumbling from the PeaksBetween 2000 and 2003 Domestic business travel down 15% Domestic airline travel down 14% Overseas travel to the U.S. down 30% International Visitor Arrivals to U.S. from Key Countries Bright Spot Domestic Leisure Travel Slow but steady growth Stay closer to home Highway travel Short getaways Visits to small towns, rural areas Economize Travel Performance – First Three Quarters 2004  During Jan – Sept, 2004, domestic travel up nearly 3% Leisure travel up 2.0%, exceeded by 6.8% gain in business/convention travel Strong gains in air and hotel volume over 2003 International travel to U.S. exceeding expectations Visitor Trends Occurring More in Past Year NTA Operators’ Products RV Travel Strong 7.8% of all U.S. vehicle-owning households own an RV, up from 7.3% in 1997 7.2 million RVs on the road, compared to 6.4 million in 1997 RV Shipments Up 14% in 2004 RV Rentals Up Nearly 33% in 2003 and 2004 Combined 6.4% of RV Rentals by International Visitors National Parks and Public Lands National Park Visitation up 4% through November 2004; Sale of Park Passes up 8% See America’s National Parks partnership with TIA, National Park Service and National Park Foundation Travel Policies – Air Business Travelers 2004 and 2002 Alternative Technologies Used By Business Travelers in Past Year, 2004 Effectiveness and Efficiency of Technology to Replace