上海国际青年旅的发展现状与策略研究.docVIP

编号 无锡太湖学院 毕业设计（论文） 题目： 经管 系 旅游管理 专业 学 号： 0854177 学生姓名： 董倩倩 指导教师： 吴媛媛 （职称：讲师 ） （职称： ） 二〇一二年月 摘要 2012年，有103年历史的国际青年旅舍已经成为全球最大的青年旅行服务连锁机构。青年旅舍在国外发展比较成熟，青年旅舍品牌在、日本、等地，特别是在西欧有较高知名度和认同率关键词：国际青年旅舍；上海；住客；发展对策 Abstract By 2012, the 102-year-old International Youth Hostel Federation has been the globally largest chain organization of the youth travel service. IYHF has maturely developed overseas. Its brand has been very popular among the people of the United States, Japan, Europe and so on. It has been highly known and accepted especially in the west Europe but with only a decade’s history in China. In 1998, Guangdong was the first province in China to establish chains of IYHF, which marked that IYHF had entered the market of China. As a new-born model of hotel, IYHF has still been in its early years of development, not to mention that it hasn’t been popular yet among the youth of China. It is worthwhile for us to make the analysis and do research on whether it can be any progress in cities of China or not, the problems on its developing path and how to deal with them. The author has taken the IYHF chain in Shanghai as an example to analyze the lodging and developing situations through the methods of questionnaires and documents research. For now, IYHF has seen many restrictions such as policies, deviation of management, low population etc. Finally, to deal with the problems on its developing path, the author has made a proposal of strategies for the management of the IYHF chain in Shanghai to achieve better progress through her analysis, for example, expanding the scale of development, clearing the management method, increasing public awareness and so on. Key Words: IYHF, Shanghai, Lodger, Strategy of Progress/Development. 目 录 第1章 绪论 1 1.1 选题依据 1 1.1.1 研究背景 1 1.1.2 研究目的 1 1.1.3 研究意义 1 1.2 理论背景 1 1.2.1 青年旅舍的起源 1 1.2.2 青年旅舍与其他住宿设施的对比 2 1.2.3 青年旅舍国内外发展状况 3 第2章 上海国际青年旅舍住客调研与分析 5 2.1 上海国际青