小米手机营销创新分析要点.docVIP

毕业设计（论文） 题目： 小米手机营销创新分析 学生姓名： 学 号： 班 级: 专 业： 指导教师： 2014 年6月  小米手机营销创新分析 摘要 在手机行业竞争激烈的时期，企业在销售方式上的创新日新月异，不同的营销手段所带来的效果也是相差甚远。为了改变企业现状，完成营销目标，借助科学方法与创新，立足于企业现有营销状况对企业未来的营销发展做出战略性的指导，提高产品销，获取利润。 MILLET MOBILE MARKETING INNOVATION ANALYSIS ABSTRACT At the period of high competitive in mobile phone industry, the company innovation advances on sales, the effect resulted from different marketing is also far. In order to change the enterprise, marketing goals, with the aid of the scientific method and innovation thinking, based on the current marketing situation, the enterprises own resource condition and the change of market environment, the future of the enterprises marketing development strategic guidance and innovative marketing solutions, to improve product sales, expand business visibility and promote public recognition, so as to make profits. At first, this paper studies the mobile phone industry in the fierce competition under the form of marketing competitive situation present and main problems,?and combined with the situation of millet mobile marketing conducted a thorough investigation, the main marketing innovation adopted by the millet mobile phones (hunger marketing, interactive marketing, limited marketing and public relations marketing, etc.) in view of the present situation of the company and facing consumers characteristics of effect analysis and comparison, and for the development of sales and service and the shortage of the research is put forward to expand sales channels, improve after-sales service, increase investment in research and corresponding solution measures such as intellectual property, and hopes to be helpful to other enterprises. Key words: millet mobile phone; marketing innovation; network marketing; market environment 目录 1 绪论……………………………………………………………………………1 1.1 研究背景与意义………………………………………………………… 1 1.2 研究内容与方法………………………………………………………… 2 1.3 文献综述………………………………………………………………… 3 2 小米手机的4P营销策略…………………………