语言变体中的文化.pptVIP

1. Regional dialects地方方言 British English American English: Br.E. is spoken in ___________________________________________; Am.E is spoken in __________________________________________. Am. E. differs from Br. E. in pronunciation vocabulary. 2. Registers语域2.1 English Advertising广告英语 Definition of ADVERTING – the nonpersonal communication usually paid for and unusually persuasive in nature about product, services or ideas by identied sponsors through different media. Advertising is nonpersonal; Advertising aims at conveying information about products, service or ideas; Advertising is meant to persuade people to buy what is advertised; Advertising appears in different media. In English medicines cannot be advertised; In most English speaking countries prositution is legal. Escort girls and prostitutes can advertise their “service”; In English speaking countries domestic service is frequently advertised. * * * Chapter 9 Culture in Varieties of English 英语变体中的文化 ①Difference in pronunciation ( “r”, “a”, “i”, “wh”, “er”); ② Lexical difference(词汇上的区别) between Br. E. Am. E. Great Britain, Australia, New Zealand America and Canada 2. Registers语域2.1.1 Brand names广告——品牌名称 Comparison between English culture Chinese culture 英语文化及汉语文化的对比 Features of English brand names 英语品牌名称的特点 Commercial Economy V.S. Natural Economy Novelty, Creativeness, orginality V.S. Conservativeness Popular in both Some special brand names: Crocodile(shirt), Poison(perfume), “白象牌电池”，“蝙蝠牌电扇” ①Most are named after their designers or manufacters. ②Many are newly invented words or coinages. ③Many sound exotic 2. Registers语域2.1.2 Lexical and syntactic features 广告——词汇和语法特征 Coinages 新造词汇 Imperative and interrogative sentences(祈使句与疑问句) are frequently used in English advertising; * *