大学生旅游行为本科毕业论文.doc

摘要 大学生旅游行为是指大学生旅游者对旅游目的地、旅游季节、旅游目的和旅游方式的选择特征，以及与之紧密相关的旅游意识、旅游效应和旅游需求特征。通过问卷调查及分析，得出了大学生旅游行为具有消费水平低、偏爱自助游、多为短途旅行、安全意识低的特点，提出了对策和建议，交通、酒店以及景区为大学生提供便利，旅游企业提供更多适合大学生的旅游产品，建议大学生应该树立节约、理性、绿色、安全的旅游消费观念，并且合理规划出游经费。 关键词：大学生 旅游行为 旅游产品 Abstract Students Tourists travel behavior refers to the selected feature on the tourist destinations, tourist season, tourism purposes and tourism way, and tourism awareness closely related, travel and tourism demand . Through questionnaires and analysis, the travel behavior of college students with low levels of consumption, preference Walks, mostly short trips, low security consciousness, we proposed countermeasures and suggestions, Transportation, hotels and scenic spots provide convenience to college students, tourism enterprises provide more suitable products to Students, it is recommended students should establish conservation, rational, green and safe travel consumer attitudes, and rational planning travel expenses. Key word：college students travel behavior travel products 目录 绪论........................................................5 1.1研究背景.................................................5 1.2研究目的.................................................5 1.3研究意义.................................................6 国内旅游发展现状分析.........................................6 2.1国内旅游发展现状.........................................6 2.2苏州旅游发展现状.........................................6 2.3大学生旅游发展现状.......................................7 2.4苏州周边旅游资源分析.....................................7 大学生旅游行为分析...........................................8 3.1大学生旅游行为的概念.....................................8 3.1.1旅游行为的含义.......................................8 3.1.2旅游行为包括哪些.....................................8 3.2影响大学生旅游行为的环境分析..............................8 3.2.1政治环境..............................................9 3.2.2经济环境..............................................9 3.2.3技术环境...........................................