《王文轲基础讲义+词汇、语法、长难句》.doc

王文轲基础讲义 激流勇进，坚持到底，领航动力，勇攀名校之高分榜 Part 1 1. It is not easy to talk about the role of the mass media in this overwhelmingly significant phase in European history. History and news become confused, and ones impressions tend to be a mixture of skepticism and optimism. (46)Television is one of the means by which these feelings are created and conveyed-and perhaps never before has it served to much to connect different peoples and nations as is the recent events in Europe .The Europe that is now forming cannot be anything other than its peoples, their cultures and national identities. With this in mind we can begin to analyze the European television scene. (47) In Europe, as elsewhere multi-media groups have been increasingly successful groups which bring together television, radio newspapers, magazines and publishing houses that work in relation to one another.One Italian example would be the Berlusconi group while abroad Maxwell and Murdoch come to mind. Clearly, only the biggest and most flexible television companies are going to be able to compete complete in such a rich and hotly-contested market. (48) This alone demonstrates that the television business is not an easy world to survive in a fact underlined by statistics that show that out of eighty European television networks no less than 50% took a loss in 1989. Moreover, the integration of the European community will oblige television companies to cooperate more closely in terms of both production and distribution. (49) Creating a “European identity” that respects the different cultures and traditions which go to make up the connecting fabric of the Old continent is no easy task and demands a strategic choice - that of producing programs in Europe for Europe. This entails reducing our dependence on the North American market, whose programs relate to experiences and cultural traditions which are different from our own. In order to achieve these objectives, we must concentrate