报纸广告的现状与趋势研究【王如俊】精要.docVIP

摘要 报纸媒体的应用时间最长，范围最广，杂志广告和报纸广告都包括其中。而报纸作为传播媒介最传统的的手段，多年来，对人类文明进步起着很重要的影响。报纸广告在广告媒介中占有举足轻重 The application of paper media longest, the most widely, including magazine advertising and newspaper advertising. The newspaper as the most traditional means of media, over the years, the progress of human civilization plays a very important influence . Newspaper advertising a significant role in the advertising media, is an important part of traditional media . In recent years, on the one hand, with the development of The Times, the changes of the society, such as the rise of emerging media such as Internet advertising, television advertising, makes impact on traditional media, including newspaper ads, and strong challenges; On the other hand, the countrys economic policy regulation is also advancing with The Times, our country newspaper industry market competition, and newspaper ads as a newspaper is the most important source of economy, also show the bottleneck of stagnant state at present . In this article, mainly discusses the status quo of the current newspaper ads at home and abroad, combining the example analysis summarizes the problems faced by newspaper ads, and puts forward practical and feasible Suggestions on how to solve this problem . On the premise of good newspaper advertising the current problems, analyze and predict the future of newspaper advertising prospects and market value. Key words: The newspaper advertisements; Emerging media; The status quo; Challenges; 目 录 引言………………………………………………………………………………1一、报纸广告的概述………………………………………………………………… 2 二、报纸广告的现状………………………………………………………………… 4 2.1、报纸广告的优势……………………………………………………………4 2.2、报纸广告的特点特色………………………………………………………5 2.3、 报纸广告的不足……………………………………………………………6 2.4、报纸广告当前问题的解决策略……………………………………………7 三、报纸广告的发展趋势…………………………………………………………… 9 3.1、报纸广告的区域性…………………………………………………………9 3.2、报纸广告中的不平衡………………………………………………………9 3.3、报纸与新兴媒体结合…………………………………………………… 10 四、总结 ……………………………………………………………………………12 致 谢 ……………………………………………………………………………13 参考文献　…………………………………………………