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agricultural cooperative managers and the business environment
Journal of Agribusiness 19,1(Spring 2001):17S33
© 2001 Agricultural Economics Association of Georgia
Agricultural Cooperative Managers
and the Business Environment
John L. Adrian, Jr., and Thomas Wade Green
Managers of agricultural cooperatives were contacted to determine their know-
ledge/capabilities and perspectives of the cooperative environment with special
emphasis given to the importance of cooperative principles to the operation and
success of the business, division of responsibility between management and the
board of directors, and business decision making in the areas of financial analysis
plus selected scenarios. Managers showed strong adherence to traditional coop-
erative principles and basic decision areas. Self-assessments were positive and
consistent with performance measures. The opportunity exists to improve manager
knowledge/capabilities related to cooperative principles, division of responsibility
between managers and the board, and financial analysis.
Key Words: board of directors, cooperative principles, cooperatives (agricultural),
leadership, management, managers
Cooperatives have been and continue to be an important aspect of rural and farm
communities through provision of services, credit, farm and home supplies, and
markets or outlets for farm products (Kraenzle, 1996, p. 37; 1998, p. 4). Many agri-
cultural cooperatives are small and lack sufficient economies of size and scale to
effectively compete with the often larger investor-owned businesses (Fulton and
Keenan, 1997, p. 35). Nevertheless, Webb (1990, p. 56) suggests that cooperatives
may be the single most cost-effective structure farmers can implement to improve
their economic status. In fact, numerous farmers are evaluating and forming cooper-
atives to improve their economic plight. Also, existing agricultural cooperatives are
using mergers, consolidat
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