an analysis of starbucks as a strongcompanystrong and an international.pdf

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2016-03-05 发布于广东
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an analysis of starbucks as a strongcompanystrong and an international.pdf

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an analysis of starbucks as a strongcompanystrong and an international

Running head: STARBUCKS AS AN INTERNATIONAL BUSINESS 1 An Analysis of Starbucks as a Company and an International Business Lauren Roby A Senior Thesis submitted in partial fulfillment of the requirements for graduation in the Honors Program Liberty University Spring 2011 STARBUCKS AS AN INTERNATIONAL BUSINESS 2 Acceptance of Senior Honors Thesis This Senior Honors Thesis is accepted in partial fulfillment of the requirements for graduation from the Honors Program of Liberty University. ______________________________ Edward M. Moore, Ph.D. Thesis Chair ______________________________ Melanie A. Hicks, D.B.A. Committee Member ______________________________ Harvey D. Hartman, Th.D. Committee Member ______________________________ James H. Nutter, D.A. Honors Director ______________________________ Date STARBUCKS AS AN INTERNATIONAL BUSINESS 3 Abstract The researcher examines a detailed synopsis of the specialty coffee industry and the role that Starbucks plays in it. Starbucks is in a growth market, and it has a good relative ov