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ccis 280 - strongpstrong-iii a player-centered, iterative,
P-III: A Player-Centered, Iterative, Interdisciplinary
and Integrated Framework for Serious Game Design
and Development
1,2 1 1 1
Vero Vanden Abeele , Bob De Schutter , Luc Geurts , Stef Desmet ,
1 1 1
Jeroen Wauters , Jelle Husson , Lieven Van den Audenaeren ,
Frederik Van Broeckhoven1 2 2
, Jan-Henk Annema , and David Geerts
1 e-Media Lab., Group T – International University College Leuven (Association K.U. Leuven)
Andreas Vesaliusstraat 13, 3000 Leuven, Belgium
{vero.vanden.abeele,bob.de.schutter,luc.geurts,stef.desmet,
jeroen.wauters,jelle.husson,lieven.vda,
frederik.van.broeckh}@groept.be
2 Centre for User Experience Research, K.U. Leuven / IBBT Future Health Department,
Parkstraat 45 Bus 3605, 3000 Leuven, Belgium
{JanHenk.Annema,David.Geerts}@soc.kuleuven.be
While reconciling a creative game design process with a complex software engineering
process is already a daunting task, serious games add another ingredient to an already
volatile mixture: the challenge of crafting an effective learning experience. In order to
achieve this strenuous objective, Group T’s e-Media Lab and the Centre for User
Experience Research, K.U.Leuven, have developed a player-centered, iterative,
interdisciplinary and integrated (P-III) framework. This framework has been developed
over the course of five years of research on the design and development of serious
games. Hence, P-III is built bottom-up, molded and shaped, tes
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