google apps for strongenterprisestrong installed solution.pdf

15.576 The Economics of Information Prof. Erik Brynjolfsson Google Apps for Enterprise Installed Solution Andreas Goeldi Timothy B. Jones Bobby Lo V1.0 Dec 14, 2006 15.567 The Economics of Information · Team Project Paper · Goeldi, Jones, Lo Google Apps for Enterprise Installed Solution Table of Contents 1 Executive Summary 3 2 Introduction 4 3 Market Analysis 8 3.1 Market Segments and Size 8 3.2 Competitors 9 3.3 Pricing 12 3.4 Customer Segments 13 3.5 Partners / Complementors 16 4 Delivery Models 18 4.1 Software as a Service (SaaS) 18 4.2 Hardware/Software Appliance 21 4.3 Virtual Appliance 23 4.4 Packaged Software 24 4.5 Summary 26 5 Business Models 27 5.1 Advertising Model 27 5.2 License Model 28 5.3 Subscription Model 29 5.4 Usage-Based 30 5.5 Open Source 30 5.6 Conclusion 30 5.7 Revenue Projection 31 5.8 Necessary Organizational Change 34 6 Summary: Recommendations 35 7 Bibliography 36 2 15.567 The Economics of Information · Team Project Paper · Goeldi, Jones, Lo Google Apps for Enterprise Installed Solution 1 Executive Summary In order to increase Google Enterprise revenues beyond the current 2% of total corporate revenue, the Google Enterprise business unit is releasing a version of Google Apps for your Domain™ for business users. This offering, comprised of