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knowledge strongmanagementstrong problems, promises, realities, and
K n o w l e d g e M a n a g e m e n t
Knowledge Management:
Problems, Promises,
Realities, and
Challenges
Gerhard Fischer and Jonathan Ostwald, University of Colorado
Those who cannot remember the past are condemned to repeat it. —George Santayana
Innovation is everywhere; the difficulty is learning from it. —John Seeley Brown
he first quote reflects the motivation underlying traditional knowledge
Tmanagement (KM), in which the goal is to store information from the past so
that lessons will not be forgotten. This perspective implies that future information
needs will be the same as past needs. Consequently, this perspective treats knowledge
workers as passive recipients of information. approaches according to how they perform these
The second quote more closely reflects a design basic activities. For example, different approaches
The authors’ perspective 1 of knowledge management. In this per- might store different kinds of information, support
spective, knowledge workers constantly create new different people to create information, or employ dif-
knowledge knowledge as they work. KM’s goal is to enable ferent mechanisms and strategies to disseminate
innovative practice at an organizational (community) information.
management level by supporting collaboration and communica-
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