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论文题目：天猫、京东商城的运营模式的分析研究 专 业：电子商务 学 生：xxx 签 名： 指导教师：xxx 签 名： 摘要 随着网络和现代科技的飞速发展，电子商务在社会中的地位不断上升，电子商务的迅速发展及表现出来的对社会经济生活的巨大影响已引起了人们的广泛专注。互联网以蓬勃的发展速度席卷全球，它的虚拟商业行为改变着我们的交易方式和经济活动网络改变了竞争也改变了企业的经营模式和管理理念。 Electronic Commerce Name:xxx Signature: Supervisor: xxx Signature: ABSTRACT As the networks and the rapid development of modern science and technology, continuous increase in the role of e-business in the community, the rapid development of electronic commerce and to show its effects on the socio-economic life of the great has aroused peoples wide focus. Dynamic rate of development of the Internet across the globe, its virtual business behavior to change the way we trade and economic activity. Network change competition, also changed the concept of enterprise management model and management. This article from the start with e-commerce in China: status quo, characteristics, then to B2C e-commerce as a major object of study describing characteristics of B2C e-commerce development mode,-a-day cat,360buy, for example, which introduced the Tmall business model, marketing strategy, objectives, strategy, logistics link and business model, business model, 360buy logistics mode and so on. Analysis of their business model, features, logistics, and finally on a combination of the features summarized the distinction and correlation analysis on future development, summed up the future ecommerce will provide professional, personalized, international, longitudinal trends of deepening. [Key words] E-business model; B2C; Tmall; 360buy [Type of Thesis] application 目 录 1 我国电子商务的发展现状分析-以B2C为主·································1 1.1 我国电子商务发展现状··············································1 1.1.1发展阶段和规模···············································1 1.1.2 行业分布情况············································1 1.2 我国电子商务发展的主要特点·················