Trademark Law and Status Signaling Tattoos for the Privileged.pdfVIP

University of Florida Levin College of Law UF Law Scholarship Repository Faculty Publications Faculty Scholarship 1-1-2007 Trademark Law and Status Signaling : Tattoos for the Privileged J effrey L . Harrison University of F lorida Levin College of L aw, harrisonj@law.ufl. du Follow this and additional works at : http://scholarship.law.ufl. du/facultypub Part of th Consum r Prot ction Law Commons, and th Int ll ctual Prop rty Commons R comm nd d Citation J effrey L. Harrison, Trademark Law and Status Sig naling : Tattoos for the Privilege d, 59 Fla. L. R v. 195 (2007), available at http://scholarship.law.ufl. du/facultypub/180 This Article is brought to you for fr e and op n acc ss by the Faculty Scholarship at UF Law Scholarship R pository. It has b n acc pt d for inclusion in Faculty Publications by an authoriz d administrator of UF Law Scholarship R pository. For more information, pl ase contact outl r@law.ufl. du. ESSAY TRADEMARK LAW AND STATUS SIGNALING: TATTOOS FOR THE PRIVILEGED Jeffrey L. Harrison I. INTRODUCTION 195 II. TRADEMARK, STATUS SYMBOLS, AND CONFUSION 198 III. THE ECONOMICS OF STATUS SIGNALING 204 A. Veblen Effects 205 B. Exclusivity Effects 207 C. A Synthesis 209 IV. THE EFFICIENCY OF STATUS SIGNALING 210 A. Veblen Effects 213 B. Exclusivity Effects 216 V. THE MORALITY OF STA