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Measuring Online strongTruststrong of Websites Credibility, Perceived.pdf

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Association for Information Systems AIS Electronic Library (AISeL) Americas Conference on Information Systems AMCIS 2005 Proceedings (AMCIS) 1-1-2005 Measuring Online Trust of Websites: Credibility, Perceived Ease of Use, and Risk Cynthia L. Corritore Creig hton University, cindy@ Robert P. Marble Creig hton University, marble@ Susan Wiedenbeck Drexel University, susan.wiedenbeck@ Beverly Kracher Creig hton University, bkracher@ Ashwin Chandran Essential Products, Inc., ashwin.chandran@ Follow this and additional works at : /amcis2005 Recommended Citation Corritore, Cynthia L.; Marble, Robert P.; Wiedenbeck, Susan; Kracher, Beverly; and Chandran, Ashwin, Measuring Online Trust of Websites: Credibility, Perceived Ease of se, and Risk (2005). AM CIS 2005 Proceedings. Paper 370. /amcis2005/370 This material is brought to you by the Americas Conference on Information Systems (AMCIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in AMCIS 2005 Proceedings by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@. Corritore et al. Trust instrument Measuring Online Trust of Websites: Credibility, Perceived Ease of Use, and Risk Cynthia L. Corritore Robert P. Marble Creighton University Creighton University cindy@ marble@ Susan Wiedenbeck Beverly Krac