Millennial Generation and the Mobile Internet Devices in.pdf

Rochester Institute of Technology RIT Scholar Works Theses Thesis/Dissertation Collections 2015 Millennial Generation and the Mobile Internet Devices in Shopping Activities Giovanna Cabrera Katia Gutiérrez Pedro Guzmán Espinal Follow this and additional works at : /theses Re ommended Citation Cabrera, Giovanna; Gutiérrez, Katia; and Guzmán Espinal, Pedro, Millennial Generation and the Mobile Internet Devi es in Shopping Activities (2015). Thesis. Rochester Institute of Technology. A essed from This Master s Project is brought to you for free and open a ess by the Thesis/Dissertation Collections at RIT Scholar Works. It has been a epted for inclusion in Theses by an authorized administrator of RIT Scholar Works. For more information, please ontact ritscholarworks@. Running Head: MILLENNIALS GENERATION AND THE MOBILE INTERNET DEVICES Millennial Generation and the Mobile Internet Devices in Shopping Activities Giovanna Cabrera Katia Gutiérrez Pedro Guzmán Espinal Rochester Institute of Technology (RIT) Pontificia Universidad Católica Madre y Maestra (PUCMM) Professor: Dr. Linda Underhill Santo Domingo, Dominican Republic MILLENNIALS GENERATION AND THE MOBILE INTERNET DEVICES Millennial Generation and the use of Mobile Internet Devices (MIDs) in Shopping Activities Abstract: The Millennial Generation and the technology revolution using MID’s are changing business interactions with customers. Despite the fact Millennials are purchasing through MID’s and using these devices to support their purchasing decision, in Dominican Republic there is no available data to explain t