Modelling Corporate Competitive Capabilities for SMEs in the.pdfVIP

University of Wollongong Research Online ydney Business chool - Papers Faculty of Business 2011 Modelling Corporate Competitive Capabilities for SMEs in the Malaysian Manufacturing Sector: An E ploratory Study Siti Nur Atikah Zulkiffli University of Wollongo ng, snaz167@.au Nelson Perera University of Wollongo ng, nperera@.au Publication Details Zulkiffli, . Perera, N. (2011). Modelling Corporate Competitive Capabilities for MEs in the Malaysian Manufacturing ector: An Exploratory tudy. 2011 IBR Conference on Interdisciplinary Business and Economics Research (pp. 1-10). Bangkok, Thailand : ociety of Interdisciplinary Business Research. Research Online is the open access institutional repository for the University of Wollongong. For further information contact the UOW Library: research-pubs@.au Modelling Corporate Competitive Capabilities for SMEs in the Malaysian Manufacturing Sector: An E ploratory Study Abstract This study empirically tests the relationship between the four factors of corporate competitive capabilities (CCC) (cost leadership, differentiation, innovative marketing and customer service) and business performance. The study specifically emphasises small and medium enterprises ( MEs) in Malaysia. The study’s quantitative approach is based on the responses of 135 Malaysian manufacturing MEs responded to a postal questionnaire. Empirical results from structural equation modelling ( EM) demonstrate an insignificant relationship between CCC and business performance. Keywords era2015 Disciplines Business Publication Details Zulkiffli, . Perera, N. (2011). Modelling Corporate Competitive Capabilities for MEs in the Malaysian Man