信息系统组织和策略9要点.pptVIP

参考资料 Kenneth C. Laudon, Jane P. Laudon. Management Information Systems: managing the digital firm, 9th Edition Pearson - Prentice Hall, New Jersey, 2006 肯尼斯. 劳顿，简. 劳顿 箸. 薛华成 编译. 管理信息系统. 北京：机械工业出版社，2011. Challenge: powerful competitors, price conscious consumers. Manage 95 brands of wine Solutions. Warehouse management system: coordinates production, suppliers, inventory and shipment Shortens order-to-door cycle by 10 days Gallo Edge analyzes profitability by bottle for customers like Albertsons and Wal-Mart. Gallo Wine Manager system analyzes price vs. taste relationship. Demonstrates the interdependence of business environments, management, culture, and strategy * Explain that a value web extends beyond the boundaries of an individual firm and represents the coordination of value chains across multiple independent firms. A value web is flexible and adapts to changes in supply and demand and changing market conditions. * Ask students why a model like the one displayed in the figure might be more likely to adapt quickly to changes in supply and demand. Also emphasize the networking between the different segments of the value web. * Explain that information technology’s role in promoting synergy is often tying together operations of disparate business units so that they can act as a whole. Why might this lead to reduced costs and increased efficiency? * Can students name any other notable examples of core competencies among firms? (Google: search, Microsoft: office productivity software, etc.) * Examples of firms that use this type of strategy to achieve an advantage are eBay and iVillage. Many other companies are following suit in using a network-based strategy – can students name any? * Explain the difference between these two schools of economics. What aspect of network economics allows value to continue to increase with the size of the community? * Explain to students that companies like this are ‘virtual’ because they do not actually own any factories, machi