市场营销Marketing-Ch16-Public_Relations_and_Sales.pptVIP

Public Relations, Sales Promotion,  Personal Selling Public Relations Attempts to influence the attitudes and perceptions of consumers, stockholders, and other stakeholders toward companies, brands, politicians, celebrities, not-for-profit organizations Do something good, then talk about it Objectives of Public Relations Introducing new products to manufacturers Introducing new products to consumers Influencing government legislation Enhancing the image of a city, region, or country Calling attention to a firm’s involvement with the community Planning a PR Campaign PR Campaign Strategy State