竞争情报实践：来自英国零售银行业的经验证据（英文）.pdfVIP

Competitive intelligence in practice: empirical evidence from the UK retail banking sector Sheila Wright, De Montfort University, UK* Elsayed R. Eid, Suez Canal University, Egypt Craig S. Fleisher, College of Costal Georgia, USA Abstract This paper presents the findings of an empirical study of the major UK retail banks, the purpose of which was to investigate, not only how they operate their competitive intelligence gathering activities, but the degree to which they “buy-in” to the information sharing attitude. The findings were applied to a best practice model which provides a clear picture of the current status of CI in these establishments and the attitudes of senior managers toward such activity. Recommendations are made on the improvements which would be required for the sector to be considered effective and efficient operators of CI practice. Keywords Retail banking, UK, Competitive intelligence, Empirical INTRODUCTION It is difficult to ignore the increased significance of competitive threats which financial products and services companies face in today’s highly complex and dynamic environment. In order to create and maintain a market advantage, firms must monitor a vast array of elements about competitor activities, embracing all aspects of the business. In such an environment Competitive Intelligence (CI) has become a valuable tool in providing a framework for the gathering, analysis and dissemination of this effort. This study reports on the extent to which the major UK retail banks not only operate their competitive intelligence gatherin