DA公司竞争优势分析研究.pdfVIP

摘要 本文基于竞争优势的理论，研究并提升 DA 公司独有的并且难以被竞争对手 所模仿的核心竞争优势。在前期对 DA 公司和全国电力设备封印行业及其相关产 业进行资料收集并对行业资深人士进行访谈的基础上，综合分析了公司现有竞争 能力的优缺点，找出自己独特的核心竞争优势。最后针对这些竞争能力的缺点提 出完善的措施，用公司的战略指导企业核心竞争力去维持和提升企业在产业里的 竞争优势。 为了建立并提升公司的持续竞争优势，提出了以下措施：一方面，需要确立 竞争优势战略指导公司提高自己难以被竞争对手模仿的核心竞争力,维持和增强 公司在产业里的竞争优势；另一方面，需要完善构成企业核心竞争力基础的市场 营销、技术研发、人力资源、品牌建设和企业文化等竞争能力的缺陷，创建学习 型组织，让企业核心竞争力具备持续和自动升级机制去满足不断变化的客户需求， 保持在市场中的竞争优势。 关键词：DA 公司，竞争优势，电力设备封印 I ABSTRACT Based on the theory of competitive advantage, the paper analyses and enhance the DA Power Equipment Factory Co., Ltd’s core competitive advantage which is unique and difficult to imitate by competitors. Relying on data collection about DA Power Equipment Factory Co., Ltd, electrical equipment industry, its related industries market, and interviews with seniors in this Industry, based on comprehensive analysis of the company’s existing competitive advantages and disadvantages, identify their own unique core competitive advantage. Finally, focus on the shortcomings of the competitive advantages to plan some measures, which guided by Intensive Strategy, for raising competitive advantage in this industry. In order to establish and enhance the company’s sustainable competitive advantage, we propose the following measures: on one hand, need to establish Competitive Strategy that guides the company to lift the core competitive, which is difficult to imitate by competitors. On the other hand, improve the marketing, technology RD, human resources, brand building and corporate culture. So that the core competitiveness of enterprises with continuous