管理沟通 lenovo收购ibm.ppt

The crisis of Lenovo Some behaves of cross-cultural conflicts But it is a pity, because of Amelia’s short-term behavior; he refused to invest in the long term project and develop consumer market. Although Yang Yuanqing disagreed with him, but Amelia was a stubborn man and thought he is an experienced manager. Yang can’t change its decision for the entire situation. The result is that Lenovo can’t withstand the challenge in front of crisis ThinkPad The ThinkPad line of laptop computers and tablets was originally designed, developed and sold by IBM but is now produced by Lenovo. ThinkPads are known for their boxy black design, which was modeled after a traditional Japanese Bento lunchbox. Lenovo purchased IBMs personal computer business and acquired the ThinkPad brand in 2005 BAF Lenovo’s Takeover Of IBM’s Personal-Computer Business BAF E B Aname C D The Summary Lenovo IBM Case review Purchase analysis The crisis of Lenovo Causes of Lenovos crisis Cross-cultural conflicts Successful communication The solution of the crisis Walks out of the crisis Part1 Background information Part2 Communication failure Part3 Communication success Lenovo Group Limited is a Chinese multinational computer hardware and electronics company with its operational headquarters in Morrisville, North Carolina, United States and its registered office in Hong Kong. Its products include personal computers, tablet computers, mobile phones, workstations, servers, electronic storage devices, IT management software and smart televisions. Lenovo is the world’s second-largest PC vendor by 2011 market share (after Hewlett-Packard) and markets the ThinkPad line of notebook computers and the ThinkCentre line of desktops. Lenovo has operations in more than 60 countries and sells its products in around 160 countries. Lenovo was founded in Beijing in 1984 and incorporated in Hong Kong in 1988 under its previous name, Legend. Lenovo is listed on the Hong Kong Stock Exchange and is a constituent