外国企业发展战略书.pptVIP

* The process of Delphi Technique Select a panel of experts; Ask experts to make a forecast anonymously Compile the answers and give feedback to the experts; Ask experts to make new forecast; The process may be repeated several times; A convergent opinion appears * Questions as to Delphi What is the purpose of Delphi? Is it a qualitative approach or quantitative approach to forecast; How can we improve the accuracy of forecast? * Key points in Chapter 5 TOWS Matrix; Business Portfolio Matrix; Hierarchy of strategies; Industry analysis; Generic strategy; Delphi technique; * * MANAGEMENT: